press release:
Denver, CO, March 20th - In light of the increasing separation of aesthetics from the city's cultural and geographic landscape, on
Friday, March 20th at 4:00pm, The Free Boutique and Baily Rose of
Illiterate Magazine will be holding MAKE TOTAL DESTROY, a fashion
march starting at the Capital Building and ending at 2516 E. Colfax.
Inspired by a reinterpretation of Guy Debord's dérive as tool to
undermine the society of the spectacle, this march, instead of snaking
through Parisian streets finding secrets in the medieval zoning, will
embody the same spirit of urban exploration albeit with a western
sensibility. Throughout the march, we will be pushing several racks of
free clothes and encouraging onlookers to "shop", all the while
uncovering the mysteries of Denver and creating a presence on the
street of a utopic, queer positive, radical space as we march down the
longest street on the planet, Colfax. This will further be achieved
by presenting a collection of exuberant and confrontational looks (as
a part of the first Cake and Eat It capsule collection with Baily Rose
entitled MAKE TOTAL DESTROY) on models that will be leading the racks.
The march will end at the new location of the Free Boutique in the
Denver Art Gallery at 2516 E. Colfax, and will thereby be a symbolic
celebration of the Free Boutique moving from West Colfax to East
Colfax.
The Free Boutique is the only fashion forward free store in the world
and provides high end, seasonal concept based clothes at a
pay-what-you-can price. The grand opening for the new location will be
at 8pm on March 26th at 2516 E. Colfax and will feature a fashion show
from Cake and Eat It and music from Ian Cooke.
The refashioned clothes, which the models will be wearing, are a part
of the first capsule collection, MAKE TOTAL DESTROY, from the new
fashion collective, Cake and Eat It, which is a collaborative project
of various local designers that refashion clothes from the Free
Boutique and whose proceeds go to help with the operational costs of
the Free Boutique. Cake and Eat It, in utilizing all recycled
clothing is a fashion line that promotes the glamourous side of
sustainability and will be available at various boutiques throughout
the city.
